|
||||||
|
Friends of the Earth have created a very powerful short plea for the “men in suits” to act on what they already know to avert disaster due to climate change. Using a child as narrator and some clever visual storytelling, the video is a graphic summary of the problem and the need for urgency. I found [Continue reading Video conversations tap storytelling techniques] Computer graphics are so sophisticated these days it’s hard to know what’s real and what’s fake. These two videos are clearly in the latter category. No one watching them would believe a squirrel can play hacky sack or a penguin become a table tennis whiz. The ads are no less fun for that. Both tell stories. [Continue reading Our power to manipulate stories] I generally consider myself fairly immune to advertising, but the ads for Apple’s FaceTime app for iPhone4 makes me want to run right out and buy this smart phone. And I don’t even carry a cell phone. What so successfully bypasses my normal resistance is the stories. In this series of ads we people separated [Continue reading Tugging the heart with an ad story] Lisa's e-booklet is available on her Story Coach site Story practitioners of every stripe work with individuals and organizations to craft the narratives that will sell their services, attract clients, build trust, and impact a company’s culture or bottom line. For Story Coach Inc.‘s Lisa Bloom finding the compelling story is key to success. Subscribers [Continue reading Story Coach fixing mistakes with stories] Religious leaders, teachers, grandparents, politicians, and advertisers have long understood the power of storytelling. In recent years business and organizational leaders have caught on, thanks, in part, to the work of people like Michael Margolis, Annette Simmons, Lori Silverman, Steven Denning, Seth Kahan, Shawn Callahan, and Rick Davies. Now Michael Margolis offers the gift of a [Continue reading Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story] |
||||||
|
Copyright © 2010 Story Route – Cathryn Wellner - All Rights Reserved |
||||||
