Archives for posts with tag: power of stories

No way I could resist checking out a company that calls itself Storytellers for Good. I first learned about them through a short video that had me crying from the start. The story of the founding of Mama Hope caught me from the first shots of Kenyan women and children, dancing and singing, but I was hopelessly engrossed when a young sponsored student began talking about the woman who gave him hope.

A link from there led to the stories4good YouTube channel. Curious about the video makers, I followed a link to Storytellers for Good. Their slogan rolls easily off the tongue: “Promoting goodness…inspiring greatness”.

In the best spirit of “show, don’t tell”, they promote their work—which is helping organizations tell their stories—by highlighting the stories they have created for clients. Links to their videos are the first thing that appears when you click on their home page.

Those wanting to dig behind the videos, to understand the company and how they approach clients’ stories can click on the News/Blog link.

This is a site that will inspire anyone wanting to tell a better story of a project or initiative, but it’s also a full-meal deal for anyone with an open heart and a love of a good story.

Share

For years friends teased me about my unwavering loyalty to Macs. They’d brag about the prowess of PCs, their market dominance, their cheaper and more plentiful software.

They were right on all counts, and I didn’t give a fig. Not when the PC world copied Apple’s more user-friendly style. Not if my bank account was flat when it was time to buy a new computer. Not when Apple’s sales appeared to be on a terminal, downhill slide.

And I was right to hang on. The little company that could is such a power house it keeps raising the bar in the consumer electronics world. I think storytelling has played a major role.

Check out the 1984 ad that introduced the Apple Macintosh computer. Gives me the willies even today, but it became a topic of conversation and a launching pad for sales. People who saw themselves as iconoclastic, rules-breaking creatives had a new toy that set them apart from ordinary geeks.

Years and many computer versions later, the Mac vs. PC ads played on the story all faithful Mac users believe: that PCs are a sorry excuse for a computer by comparison with our beloved Macs. Here are two that tell the Mac story with humour. The first focuses on the security issues that plague PCs, the second on the long history of buggy Windows operating systems.

Mac enthusiasts have their own stories to tell. Here’s a short video comparing a 2007 PC with a 1984 Mac.

And if imitation really is a form of flattery, all the Mac ad parodies are ample indication of the power of Apple’s storytelling. A Google search on YouTube turns up dozens. You’re on your own here. I sampled quite a few of them but didn’t find any worth sharing.

While PC users were crowing about all the games and cheap software they could use on their machines, Apple’s innovators were dreaming up new ways to persuade consumers to part with their cash. The iPod was followed by the iPod Touch, the iPhone by the iPad. The company’s stories became upbeat, modern, fun. One narrative remained, and it’s been an underlying story from the start: Apple/Mac products are for the in-crowd, for those more savvy, more insistent on quality.

Never mind that the graphics argument (superiority of Macs) no longer holds as much weight, that Microsoft Office is the heavyweight champion next to Apple’s iWork (which I use and prefer), that PCs still rein supreme in the personal computer world (in spite of their susceptibility to viruses), or that other companies are coming out with competitive products (such as the Blackberry and Kindle).

My only stake in the company is as a consumer, but, I confess, I’m one of those smug Apple users. I bought the Apple story years ago and never stopped believing it, even when the company was on shaky grounds. I believe it still.

That’s a successful story.

Share

This piece first appeared in October 2010 as a guest post on Mary L. Tabor’s blog, Sex After Sixty. Mary is one of the most literate, eloquent writers I’ve come across. Her posts, and those of her guests, are consistently stimulating and thought provoking.

“The places I am hurt most mark the places I am least tolerant, most vicious. Where I have been gravely injured and am most healed, these form the scant geography of my wisdom. Where I have never been hurt at all, where I have never lacked for resource or nurture, these are the stories I find it most difficult to perceive.” ~ Joanne Arnott, “Storytelling: A Constellation” in By, For & About Women


Writing truth

The dear friend who sent me this quote years ago knew my story. I was a bird with broken wings when she and her spouse took me in. They gave me a resting place until I could fly on my own again.

The words came back to me as I read Mary L. Tabor’s literate, eloquent, and painful memoir, Sex After Sixty. There were times I was holding my breath, shrinking from the next revelation.

I know why. Mary has worked through her pain, resolved her confusion, and risen like the Phoenix. But while she was writing the blog that became a book, she was still in the middle of it. The rawness of her journey made me look into the sore places in my heart. In spite of the passage of years, I still have stories I am not ready to lift out of the journals and letters where they lie like ogres ready to eat my soul.

So it did not surprise me to learn that one of Mary’s readers reacted with alarm to something she read in Sex After Sixty. No one can write that honestly and not rake fingernails over someone’s soul wounds or deepest fears. When a reader recoils because the door to her spiritual closet has been flung open, the monsters released, the writer can’t help but feel responsible.

Daggers to another’s soul

During my years as a traveling storyteller, I occasionally knew I’d hit the explosion button in someone. (Others likely just smoldered quietly.) Sometimes the story that triggered the response was so innocuous I was completely flummoxed by the strong reaction. Other times, I knew the story might be difficult for some but hoped my telling would lead them to safety.

Early in my storytelling career, one story exploded in my face. It was the true account of a child who was the butt of teasing. I thought I had dealt with my own complicated reaction to her plight. So I launched the new work with a group I figured would be receptive to a story that dealt with difficult matter.

Cathryn Wellner

I could feel the atmosphere in the room change

I could feel the atmosphere change as the story unfolded. By the time I finished, the temperature in the room had changed from warm to frosty. Though the stories that followed were among my sure-fire audience pleasers, they might as well have been blocks of ice. They did nothing to thaw the room.

I’d experienced the gamut of responses to more challenging stories but never this kind of sudden freeze. Fortunately, a friend was in the audience. We had coffee together the next day. As I poured out my distress, she gently asked questions that helped me see that particular story was one that triggered emotions in me I hadn’t fully processed. I had told it too soon. The audience felt my discomfort, and it set off their own.

The experience taught me an important lesson about doing my own inner work on a story before sharing it with an audience. Most people are too polite to walk out when a story jars them. But a told story is not a book they can close or throw across the room. They are held captive.

Going public with pain

So it was with that painful lesson in mind that I was horrified when, years later, one of my storytelling students invited me to a one-woman show. She was inviting everyone she knew to hear the story of her years of being sexually abused by her father. She had rented a hall and baked cookies.

I was mortified but could think of no gentle way of refusing to come. She wanted me there, wanted me to see what she had done with what she had learned in the workshops. I wondered if she had been absent when I talked about the importance of not using the audience as a crying towel.

The hall was packed with her friends. She set the scene and began to spin a story of survival and triumph so magical I still get shivers when I think about it. She was no longer a victim. She carried no guilt. She was a strong, beautiful woman who had experienced the horrors of degradation but emerged whole and healthy. When the last words of her performance died away, the audience rose spontaneously in a standing ovation.

We cannot control others’ responses

Most of my own challenging experiences, and those of colleagues, have not had such straightforward causes and effects. A colleague was telling a story to a group of school children when one little girl burst into tears. The death of a parent in an old folktale sent the child into spasms of grief. The storyteller decided to retire that particular story from her repertoire.

Some time after the incident, my friend learned the child’s mother had died only months before. Her father had never talked with his daughter about their loss. Instead, he had walled off his emotions and tried to give her a normal childhood.

The child felt she had to protect her father from her own sorrow so never mentioned her mother—until the story ripped off her protective scarring. The teacher who called my friend had spoken with the father and learned the story had been a key. Father and daughter used it to unlock and share their grief.

The truth is, beyond setting our own internal house in order and trying to act responsibly, we cannot control the impact our stories have, whether they or written or told.

An opportunity to reflect

I remember telling a story to a group of American middle school students on a military base in Germany. It was clear they were on the edge of out-of-control when they walked in the room. With young people this age, a storyteller has less than five minutes to captivate or lose them. If they’re not captivated, they will make the next hour feel like a year, a very tortured, painful year.

So I told them the story of Tayzanne, a haunting story that never failed to calm the antsiest group. I did not tell it because I loved the story, though I did and still do. I wielded it like a club, hoping to bludgeon them into submission. [The whole episode can be read in “Bite till the blood runs”.

It worked. They were still and attentive and actually seemed sorry when the hour ended. I didn’t know until a year later how much the story had unsettled them. When I returned to the school, they wanted to hear the story again. It was the only story they wanted to hear. We spent the entire time exploring its mysteries together, examining their questions like precious jewels.

When our best efforts are rejected

For the most part, storytellers and writers are not offered the luxury of exploring together whatever it is that unsettles our listeners or readers. Critics can trash us. Audiences can turn away. They can send angry letters or make distressed phone calls. They do not owe us any deep, honest exploration of what it was that prompted their dismay.

When Mary shared one reader’s troubling response to her eloquent book, I wrote back: “The woman may not be able to articulate what scared her so much that she had to run away screaming. Perhaps she’s not yet healed from some relationship or is involved in one that’s on shaky grounds. Maybe she’s held captive by religious teachings she is afraid to question, in case the answers might crumble her world.

“Whatever the case, she’s taken her own anxieties and projected them onto you, in a way that triggers the deepest fear in any writer – that what we have to say is unworthy and that perhaps that means we are unworthy. That you’ve had so much positive response to your splendid book gets placed on one side of the balance. On the other side is the heavy stone of her reaction. No one’s immune from the bashing that does to the spirit, even someone as accomplished, talented, open, and intelligent as you.”

Wisdom from one who came before

In her 1938 book, If You Want to Write: A Book about Art, Independence and Spirit, Barbara Ueland wrote, “I think that when people condemn what we do, they are symbolically destroying us. Hence the excruciatingly painful feeling, though to our common sense it seems foolish and self-centered to feel so badly.”

When we release our story children, the products of our creative imaginations, into the world, we become sensitive plants, recoiling from unkind touch. It is then we need the words of Barbara Ueland:

“What comes truly from me is true, whether anybody believes it or not. It is my truth.”

Share

From February 2004 through April 2005 I was Storytelling Director for Stagebridge, America’s oldest senior theatre. My job was to work with seniors who were taking stories into the inner-city schools of Oakland, California. At the time, the position was supported by a federal grant intended to support literacy programs. Though reading improvement is hard to correlate with any one thing, the researchers working with the program were able to measure a statistically significant difference between students in classes with a storyteller and those without. “We’re Not Dumb Kids” is just one of many stories from an extraordinary year.

When Jim McWilliams walked into the class, a room full of fifth graders fell silent. They knew something good was coming.

Jim was “their” storyteller. Once a month the retired lawyer came into the inner-city Oakland school to tell stories to the class. When he spoke of leaders of the Civil Rights Movement, he called them Medgar (Evers) or Martin (Luther King). They had been friends and fellow activists, not just names he read in the newspaper.

The school lay in the heart of a city pocked like a bombing target. Some neighbourhoods were so derelict they looked as if they had been abandoned, and in many ways they had been. Drugs were sold openly. Violence was so common when children talked about gang beatings or drive-by shootings they were generally not referring to television shows.

Most of the houses surrounding the school were in good repair. The streets were home to Black American families with middle-class aspirations, but many of the children in the school were from families barely scraping by or living in poverty. The hills above them were populated be comfortably middle- and upper-class white families. That kind of social disparity has high costs. The average academic ranking of the students in the school was low.

I visited the school to watch Jim in action. He started out with a short folktale, something  surefire to warm up his audience. They listened, as they always did when Jim spoke, but they were listless and distracted.

Jim finished his story and looked around. “What’s wrong?” he asked.

The children answered glumly, “They’re closing our school.”

School closures were being announced regularly in the Bay Area, a curious consequence of the federal “No Child Left Behind” program that was mandating standardized tests and minimal performance standards. Schools that didn’t measure up to required standards were losing funding.

“Why are they closing your school?” Jim asked.

“Because we’re dumb kids.”

Jim McWilliams

Jim McWilliams speaking with a young admirer after a performance in Oakland, California

Jim was startled, but he understood after their teacher read part of a news release. It named schools being closed because they were “underperforming”. The kids knew what that meant. They were dumb.

“Are you dumb kids?” Jim asked.

“No,” they chorused.

“So what are you going to do about it?”

It hadn’t occurred to the children they could challenge the school board’s decision. As Jim talked with them and asked them questions, the gloom in the class lifted. Jim organized students to write letters to the school board. He taught them how to protest the closure of the school and their portrayal as underachievers, how to get on the speakers’ list at the next board meeting, how to stand up for themselves, how to contact media and enlist allies. (They learned the lesson well and talked him into coming with them to the board meeting and speaking on their behalf.)

The children’s eyes were shining when we left. They were sitting tall. They were afire with enthusiasm and not because they expected the school board to reverse its decision. Jim had been clear that was unlikely.

Jim had given them something more important than winning a battle to keep the school open. He had given them a new story. They were not “dumb kids”. They were smart, socially active fighters for justice.

I don’t know how long they held onto that new story. I don’t know how many lives were changed that day. I do know a room full of children learned they could refuse to be labeled.

And that is a powerful story.

Share

My friend was adamant. “There are no rats in my neighborhood!”

I’d stopped by for a visit to a lovely home in a decidedly upper-middle-class area of Seattle. On my way up to the door, I spied a big, grey rat scurrying among the garden plants. Since rats are ubiquitous, I didn’t find anything unusual about it.

The friend I was visiting was offended when I mentioned the rat. Not her fault really. Rats have a bad reputation. When we think of rats in western cultures, we think of stories such as

  • rats spreading plague in the dark days of the Black Plague
  • the Pied Piper ridding Hamelin of rats by piping an enchanting tune
  • scenes in horror films where hundreds of rats attack a bound victim
  • rats stowing on board ships
  • expressions such as “rat-faced”, “I smell a rat”, “rat on someone”, “dirty rat”

Rats are intelligent, social creatures. They don’t deserve their bad reputation. They need a new story that will rehabilitate their image. Maybe something that will make labs think twice about inflicting pain. A story that will bring respect to these much-maligned rodents.

And here it is. Bart Weetjens admires rats. He knows there are some things they do better than humans, like recognize odors. So he trained them and put them to work sniffing out land mines and tuberculosis. Turns out they trump humans and our machines many times over on both those tasks. And they ask little in return.

This TED video is twelve minutes long. Watch this, and you’ll have a new story about rats, a story that will make you look at them with respect.

This is important because so many of the stereotypes and misconceptions that divide us as people, that rip apart organizations and shatter families and plunge us into wars, are really a function of unhealthy, inaccurate, or incomplete stories. I’m not saying that telling a new story about rats would convince the fleas who feed on them not to spread diseases from rats to humans. I’m not naive enough to claim that if we all knew the stories of Osama bin Laden, Margaret Thatcher, Gandhi, and our next door neighbour, we’d usher in peace on earth.

But I do believe we’d be more careful with each other, our fellow creatures, and our planet if we acknowledged that our stories are always like the ones the blind men told about the elephant—predicated on our partial knowledge of any topic we broach.

Share

Events in the U.S. and Canada are making me think about the upcoming Reinvention Summit Michael Margolis is masterminding. From November 11 to 22 over thirty storytelling visionaries will be gathering around the electronic fire, to share their insights and spark discussion.

The summit seems particularly timely to me since two major streams of reinvention stories have been kicked off in the last twenty-four hours. How these stories are crafted and played out will have significant impact in the coming months.

Before I went to bed on November 2nd, the U.S. Democrats and President Obama were already starting to create a new story. Having retained control of the Senate but lost the House, they were beginning to shape a story that could move beyond the heady optimism of the 2008 election without losing sight of the promised changes that swept them into office.

The Tea Party was already spinning stories that made their relatively poor showing sound like a major coup. And, of course, the Republicans were crowing about their takeover of the House and conveniently ignoring the Tea Party dissidents as they carved out a story about how they were going to put the brakes on every forward-thinking program that has managed to get past their heel-dragging in the past two years.

In Canada November 3rd started with another reinvention story in the making. The Premier of British Columbia, Gordon Campbell, suddenly announced he was resigning. He’s now in his third term, with an approval rating that has sunk to 9%. He dropped hints in his speech about how he’s going to edit the story of his years in the top spot in our province.

What was particularly interesting to me was listening to both his supporters and his opposition. The stories from his supporters were predictably laudatory but showed carefully crafted and shared briefing notes. By the third or fourth supporter, I knew almost word for word what they were going to say, thanks to the story editors in the Liberal Party inner sanctum.

Believe Me

Download this storytelling manifesto to learn more about 15 storytelling axioms

On the other hand, some of his opponents, taken by surprise at the Premier’s resignation, were telling stories that were polar opposites of the ones they’d been telling during the years of Campbell’s tight control and the months of anti-HST campaigning. (For those not in BC or Canada, we’ve recently been slapped with a Harmonized Sales Tax of 12%. Depending on which stories you believe, it’s either a heinous attack on our pocketbooks or a smart approach that will bring business to the province.) I was relieved when one opponent refused to gloss over the gutting of the civil service or the privatization of so many things that were delivered into corporate hands.

In both the U.S. and Canada, there’ll be a lot of story rewrites in the coming weeks. So this is a particularly good time to jump into the Reinvention Summit and engage in some vigorous discussion about the role of stories, why they are so powerful, and what it all means for us, as story-making creatures.

Registration starts as low as $11.11. You can tune in during the scheduled times or download the broadcasts for later listening. With so many thoughtful speakers lined up, the summit will have no trouble supporting the statement, “If you want to change the world, change your story.”

Share

I’d like to have been in the audience for Marshall Ganz’s lecture for the 2001 meeting of the American Sociological Association. I’d have been listening intently when he said, “story telling may be what most distinguishes social movements from interest groups and other forms of collective actions”.

Somewhere in my wandering around in the huge digital library that is the Web, I stumbled onto the draft of his paper, “The Power of Story in Social Movements”.

Cesar Chavez

Cesar Chavez understood the power of storytelling (photo courtesy of Wikimedia)

The title stopped my quick clicking from one site to the next. Intended for an audience of peers, the paper satisfies the need for academic language to make the text believable. But it also tells a story.

The bulk of Ganz’s lecture is the story of La Causa and the role of stories in framing the movement, as well as inspiring and energizing supporters. From the beginning, the leaders of the National Farm Workers Association wove the elements of their struggle into a narrative line. Weekly meetings were not just serious discussions of burning issues. They were celebrations, relating the week’s events through theater and music.

The 300-mile march to Sacramento, to pressure Governor Brown to intervene on behalf of the farm workers, became one of the movement’s defining stories. Ganz writes, “The march was story telling in action, words and symbols. It enacted an individual and collective journey from slavery to freedom.…This cultural dynamic infused the NFWA with significance for farm workers, Mexican-Americans, students, religious activists, and liberal Americans far beyond its political reach or economic influence as a community organization.”

And that’s the key, isn’t it? We can be serious and sincere and committed to social justice. We can march, sign petitions, serve meals in soup kitchens, raise money to educate African children, and volunteer in shelters. As important and satisfying as our actions may be, they will not lead to change without a compelling story.

The march became one of La Causa’s compelling stories. What stories will transform the cause you care about from interest group to social movement?

Marshall Ganz is Lecturer in Public Policy at the Hauser Center for Nonprofit Organizations (John F. Kennedy School of Government, Harvard). He cut his social-justice teeth working with Cesar Chavez and the United Farm Workers. It was only after many years as a community organizer that he returned to Harvard and earned a PhD in sociology.

Share

As long as we look out at each other only through the masks of our composure, we are looking through hard eyes. But as the masks drop and we see the suffering and courage and brokenness and deeper dignity underneath, we truly start to respect each other as fellow human beings. ~ F. Scott Peck, The Different Drum


A young Cowichan woman was among the people who signed up for the first storytelling class I taught after moving to Vancouver Island. The class was being held on her people’s traditional territory, long ago lost to colonizers.

For the first three sessions she sat quietly. Although she participated in the exercises and group work, she did so hesitantly. Still, she kept coming back.

Dandelion

Our stories are like the florets that make up a dandelion's sunny head; each contributes to the beauty of the whole.

Not until the fourth session did she muster the courage to share her story. Through her eyes we saw the stern man who bullied her family into letting her go. We saw her family’s tear-streaked faces. We wept for her homesickness as she lay on a cot in a drab dormitory room. We ached as she was punished for speaking her language.

As she quietly but confidently told her story, she changed for us. She was no longer the nearly invisible young woman on the edge of the group. The gift of her story, painful though it was, was like opening a box. Suddenly we saw the treasure that lay within.

Her story was both personal and universal.

In the years since then, I have heard many more stories of the residential school system whose agenda was bluntly articulated by Sir Duncan Campbell Scott: “Our objective is to continue until there is not a single Indian in Canada that has not been absorbed into the body politic, and there is no Indian problem.”

At the time the system was developed, Scott was head of the Department of Indian Affairs. He is often quoted as saying the purpose of the schools was “to take the Indian out of the Indian.”

The wounds from this government-supported initiative to erase cultures, languages, and the very essence of identity run deep. Canada is not alone in being slow and inadequate in understanding why such awful wounding is not something people can simply “get over and move on”.

The young Cowichan woman’s story was an important part of the education of a small group of storytelling students. It’s harder to hang onto the sense of Otherness that divides us when we listen to each others’ stories with an open heart.

Share

Computer graphics are so sophisticated these days it’s hard to know what’s real and what’s fake. These two videos are clearly in the latter category. No one watching them would believe a squirrel can play hacky sack or a penguin become a table tennis whiz.

The ads are no less fun for that. Both tell stories. Both are engaging. Whether or not they are effective in selling beer is something only Carlsberg knows. The first video shows the two ads. The second shows us how the animators created the squirrel ad.

Our digital world puts the story making in the hands of anyone who can afford a computer, a camera, and editing software. I celebrate that because I believe in the power and importance of creativity.

Story making is in our DNA. We can contribute our unique perspectives without needing a stamp of approval, a publisher, a film or recording studio, or a contract.

Where the issue becomes dicey is where the truth of what we’re seeing counts. Consider health claims on processed foods, safety assurances by chemical companies, and promises from politicians.

Documents can be manipulated. Photographs can be cleverly edited. Sound recordings can be pieced together from clips to make someone say something entirely fictional. Research can be skewed.

I do my best not to add to the confusion. A friend has asked me repeatedly why I insist on tracking down the truth of a story before posting it on my blogs. “You’re a storyteller,” she says. “Why does it matter, if it’s a good story?”

That’s a good question. It matters to me because I get tired of the emotion-manipulating stories that prove to be false. I love fiction and appreciate the craft involved in creating a world that is believable from the first paragraph to the final page. But I don’t appreciate being hoodwinked, and I know that much of what comes to me in print or digital form intends to do just that.

I love the stories I find and that people send for my blogs, and I always check them out before posting them. I cannot give an iron-clad guarantee they are true, but I can guarantee I have done enough sleuthing to have confidence in them.

They express points of view. Everything does, even the most “objective” news report or scientific research or courtroom testimony. But they do not intentionally add to the web of deceit that keeps us from making truly informed decisions.

Share

I generally consider myself fairly immune to advertising, but the ads for Apple’s FaceTime app for iPhone4 makes me want to run right out and buy this smart phone. And I don’t even carry a cell phone.

What so successfully bypasses my normal resistance is the stories. In this series of ads we people separated by distance who are connecting via FaceTime. A young woman tells her delighted husband he is going to be a dad. A new grandfather sees his son’s baby for the first time. The father of a teen with new braces gets her to crack a smile. A boyfriend reassures his girlfriend her new haircut is cute. And a series of people missing each other get to see and talk to the people they love.

Each small vignette is a piece of a larger story, and every one of them tugged at my heart.

Using stories to sell products is nothing new, but occasionally an ad campaign comes along that uses them particularly effectively. These Apple ads are in that category.

I’m not going to run out and buy an iPhone4. After all, FaceTime only works if the person you want to talk with also has Apple’s latest smart phone and the FaceTime app.

But I’m tempted.

Related Posts Plugin for WordPress, Blogger...
Share