Stories and Social Media: Identities and Interaction sounds like a book I’d put at the top of my reading list. It’s hot off the press, just released by Routledge in November 2011 so I immediately surfed over to Amazon to see if I could buy a copy. Alas, the academic publisher has not embraced the digital world. It’s not available for e-readers, and even with Amazon’s discounting, the hard copy would set me back $111.37 before taxes. I’ll order it via interlibrary loan, but if your book budget is higher than mine, don’t wait.

For anyone as intrigued by storytelling in social media as I, this new work by Ruth Page sounds like a fascinating exploration of the phenomena. Here’s an excerpt from the book’s description on the Routledge Web site:

The online stories are profoundly social in nature, and perform important identity work for their tellers as they interact with their audiences – identities which range from celebrities in Twitter, cancer survivors in the blogosphere to creative writers convening storytelling projects or local histories.

Stories and Social Media brings together the stories told in well-known sites like Facebook and lesser-known community archives, providing a landmark survey and critique of personal storytelling as it is being reworked online at the start of the 21st century.

Reading that sent me in search of more about Ruth Page, and I found her Digital Narratives blog, with its wealth of observations and insight. Page is a lecturer in Birmingham, focusing on digital narrative and the impact of gender on storytelling. Her research has uncovered differences between the way women and men tell their stories through social media and also in the ways celebrities use Twitter.

A review of Stories and Social Media: Identities and Interaction for Science Daily quotes her:

The study shows an increasing trend for using ‘expressive language’ in Facebook (for example, for emphasis or to project friendliness), which is being led by young women aged between 19 and 25 years. Between 2008 and 2010, for example, the style used by young women was later picked up by other women, especially those over 40 years old, and by teenage boys; but not by men.

The role of young women as leaders of the changes in the styles of storytelling in social media is significant as it is at odds with other statistics that show that they are under-represented as the developers of social media sites and software.

Page also looks at the way celebrities use social media. While many use it only to promote their work, others, such as Jamie Oliver, make a more personal connection with followers. Again from the Science Daily review:

At the time I was looking at Twitter for this book, he was promoting his Food Revolution tour in the US. Many tweets are telling the Followers to join the campaign, watch a programme, try a recipe etc. (more or less selling his products) but all of that is countered by his efforts to engage with the followers by writing back to them, telling snippets of his family life and so on.

I’ve embraced social media. Though I’ve sampled a lot of others, I’ve settled on a handful: WordPress (for blogging), Facebook, and Twitter. I’m a fan and regular user of Scoop.it which makes it easy to share links in a curated form that is like an online newsletter. I know that the choices of what I share through those social media outlets tell my story. They don’t tell everything, of course, but they leave a trail of breadcrumbs that are easy to follow. They reveal a lot about what is important to me and how I see the world.

The turnaround for me was blogging. I avoided it for a long time because it seemed narcissistic. Besides, with the number of blogs exploding daily, I couldn’t see the need for yet one more.

An eight-month trip to Australia changed my mind. Blogging became an easy way to respond to the “tell us what you’re experiencing” requests from friends. I could post to Crossroads and send out a brief e-mail. Friends who really did want to know about our trip could read it. Everyone else could ignore it.

I was hooked. As someone with a passion for storytelling and a definition of it that is broad and inclusive, I came to appreciate the possibilities of telling our stories online in a way that mirrors another quote from Ruth Page in the ScienceDaily review:

“Although there is a lot of talk about how digital technologies will lead to the end of the book, social media shows us that storytelling remains a key way of how we make sense of each other.”

 

 

 

 

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Since 2001 the Center for Women’s Global Leadership has designated November 25th to December 10th as 16 Days of Action on Violence Against Women. This year the Central Okanagan Elizabeth Fry Society is participating through a “Write for Rights Blog-A-Thon”. The purpose of the blog-a-thon is to raise awareness about violence against women, encourage support of local work that is being done to assist survivors of violence, and demonstrate solidarity with women affected by violence.

The Central Okanagan Elizabeth Fry Society works tirelessly for social justice. Learn more about how you can help by visiting their Web site. Read stories of hope and survival on their inspiring Beyond Crisis site.

road rash is in fashion

Photo by Nathan Lewis, via Flickr Creative Commons

The request

“We want you to tell stories about violence against women. It’s for a national conference.”

My husband and I were entertainers—storytellers and musicians—not therapists, so we hesitated. The organizers of a conference on domestic violence wanted us to not only tell stories about the issues but to actually portray rising tension, culminating in an episode of violence between us.

They hit us in our weak spot. They actually believed in the power of storytelling to thread the labyrinth of professional distance and find the soft center, the place where the barrier of protection is breached. Still, we refused until they promised to let the audience know what they had asked us to do and to make sure counselors were on hand afterward.

Both victims of abuse and abusers sit in any audience. If we were as effective as the organizers hoped we would be, we would be unleashing emotions that might shatter the shields of degrees, licenses, and professional objectivity. The conference committee understood our concern, agreed to our terms, and sent a contract.

The performance

We chose stories from folklore and mythology that were metaphors, thinking they would provide just enough distance for safety. We added some contemporary songs. Around them we wove the thread of tension between us that was to culminate in my husband’s pretending to hit me. Rehearsing was emotionally draining.

On the day of the performance, the organizers failed us. They did not explain to the audience of counselors, social workers, physicians, and therapists what they had asked us to do. And we realized in the aftermath that they also did nothing to make sure counseling was available for those who saw their own stories played out before them.

In the silence at the end of our performance, we knew we had met the organizers’ hopes. The audience sat in that quiet space where even moving feels like sacrilege. Then someone broke the spell, and the audience applauded enthusiastically.

That’s when the organizers failed us again. They were to lead the question period but left us to do it instead. Most of the questions were variations on the first, and they were all aimed at trying to get my husband to tell them when and why he had started abusing me.

In the hours that followed, many women waited until they could catch me on my own. They wanted to pour out their own sorrows, confusions and fears, the complicated ties that kept them from leaving abusive relationships.

The acknowledgement

The only person who would speak to my husband, whom the group now identified as a monster, was a woman who approached us together.

“Thank you,” she said. “You got it right. That’s exactly how it starts.”

She was one of the speakers, a woman who had just been released from prison. She had murdered her husband after years of horrendous abuse. Gradual awareness of the vulnerability of women in abusive relationships had led to her being pardoned. She had become a powerful speaker, sharing her story in an effort to make the world safe for women being battered by their partners.

Her appreciation was the one bright spot in the day for us. If we had had any lingering doubts about the power of storytelling, they disappeared that day. The experience drove home a lesson we had tried to impress on the conference organizers, that finding the dark heart of human emotion is accompanied by responsibility. What we had feared, and the reason for our insistence they set the context for the performance and then offer counseling, had proven true. We had the capacity to reach inside the hearts of those who had experienced, or perpetrated, domestic violence.

We were asked to perform at the next year’s conference. This time we refused until they agreed to set the performance up so the audience knew what to expect and then to clearly identify where anyone traumatized could receive help immediately. They did a miserable job on both counts so we never agreed to participate again, but at least the second year we built into the performance a lifeline that left the audience more hopeful and more empowered.

The world we want

Our storytelling at those two conferences and my community development work with numerous women’s groups before and after were driven by the vision of a world where women no longer have to be warned not to go out alone after dark, a world where no one is afraid to go home, where no woman has to turn herself into a pretzel trying to appease her abuser. That is a story worth working for.

Domestic violence and sexual abuse continue to imperil the lives and emotions of millions of women. They are our neighbours and friends. They are the family members who are afraid at home and shamed into believing they are at fault. Their stories haunt me.

Until the assault on women ends, none of us is truly safe. But I believe a different world is possible, and it is the world envisioned by Donna Milner in the poem she wrote for a production of The Vagina Monologues in Williams Lake. She titled the poem, “A community, a world without violence against women or children.”

Read it, and let’s work together for that day.

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This Gives Me Hope has been keeping me so busy that posts to Story Route and Catching Courage have become sporadic. That is likely to continue until I reach my goal of 1001 reasons for hope.

But this ad, sent by a friend in Brisbane, was too funny and story-related to wait. The ad was created by CANAL+, a Pay-TV provider in the Nordic region.

The original, French version ends with a statement that the company creates extraordinary stories for its audience. However, it was the English “translation” that made me laugh: “Never underestimate the power of a good story.”

See for yourself the sly humour of this story.

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No Story, No Fans is available on Amazon as an e-book

If I don’t have a story, I won’t have fans. I believe Raf Stevens when he delivers this message in dozens of ways, through dozens of captivating stories and through concrete steps to find and deliver that story. I believe him because I know what he says is true. I know it in the only way one can truly know anything, through direct experience.

I wish I had had a copy of No Story, No Fans when I was floundering to reinvent myself as an organizational narrative consultant (aka community developer, though that’s not how I thought of myself). Annette Simmons held my hand, with her Story Factor. David Armstrong led me too, with his Managing By Storying Around.

Mostly I felt like a lonely charlatan, waving the flag of storytelling without really knowing how to make the leap from performing storyteller to organizational narrative consultant. I managed, and even succeeded, but it was a scary journey.

Earning trust by demonstrating it

Things are different now. A lot of books and Web sites explore what storytelling means within the context of defining a vision, conveying it, and trying to turn it into sales. And sales are obviously important. A company with fabulous stories that operates in the red is going to sink.

Raf talks a lot about trust. That’s what his subtitle refers to: “Build Your Business through Stories that Resonate. Using the power of corporate storytelling to create loyal customers, fans, and friends.”

He earned my trust right off the bat. In an era of smartphones, I don’t even carry a cell phone. When I’m away from my right arm, er, computer, I don’t want a leash. So when I clicked on the PDF of Raf’s book and saw all the QR codes, I bristled. “Oh, yeah. He’s going to make me feel like an outsider.”

I was wrong. If I’d had a smartphone, I could have pointed it at those squiggly squares and called up fascinating Web sites. Instead, I accidentally moved the cursor over the first one and was startled by a dialog box asking me if I trusted the link or wanted to block it.

That Raf Stevens! So smart. He wanted even semi-Luddites like me to enter the realm of wonder. I ended up clicking on every link. Darn you, Raf Stevens! I’m busy. I don’t have time for all this Web wandering, but your links were so good I was afraid I’d regret not clicking on any one of them.

So here I am, weeks after accepting Raf’s invitation to download his book in exchange for a review, just starting to formulate a response to a book that makes me want to rewind the clock and re-start my consulting career with No Story, No Fans in hand.

A generous book

One thing that leaps out for me, in reading the book, is generosity. Raf gives a lot away. Stories, links, ideas, tips, resources. He just keeps dishing them out, some within the text itself and others a click away. By the time I start Part I: Trading Stories, I’m already feeling as if I’ve stumbled onto a gift exchange. He has already demonstrated his advice to first give something away, to engage emotionally, and to promote trust by promoting other people’s stories.

Partway through Chapter 2, “Flipping Your Script!”, two sentences stop me in my tracks:

Most communication nowadays fails to connect and is not trustworthy because it is too descriptive of situations and facts instead of sharing actual stories about what occurred. That is the script that needs flipping.

I think maybe Raf got hold of the first reports I did for clients when I started my community development career. I was so afraid they would find out I was really a storyteller in consultant’s clothing they wouldn’t trust my work. I overwhelmed them with numbers and facts and insider language so they could see I knew what I was doing.

Only thing was, it was never the heavyweight data that worked. It was always the stories. I could have spared a lot of trees if I’d had Raf’s book to hold my hand while I was learning the ropes.

So I feel like cheering when he writes:

It is tempting to continue to use terms like internal branding, positioning, brand voice, brand identity and so on, while explaining the power of story and storytelling in relation to brand and organizations. Many business leaders are more familiar with these terms than they are with storytelling. Storytelling is for wimps, right? But I am not giving in. We need to flip the script!

Make room for this book

Raf doesn’t try to impose one good model of storytelling. Instead, through dozens of examples, some solid advice, and some well-formulated tips, he encourages readers to find their own storytelling voices. That makes the book useful to a wide range of audiences in both the corporate and non-profit worlds. The book will hold an important place alongside books by Annette Simmons, Stephen Denning, Peter Guber, and Lori Silverman, but it will occupy its own niche.

The field of storytelling books has a lot of entries these days, but No Story, No Fans proves not only was there room for one more. There was a need for this book.

[Note: You can read the first part free on the Web site.]

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Marketing is an interesting field. I’m thinking about that a lot these days, in relationship to storytelling, because I’m reading Raf Stevens’s new book, No Story, No Fans (which I’ll review here soon). He writes,

We live in an experience economy. The experience economy is about people looking for thrills and experiences, and companies selling those as if they were an economic product.

That’s what Sharp is selling in this ad for its Touch Wood SH-08C handsets. The video is a three-minute experience that is absolutely captivating. Right up to the end, there is not a hint of what they are selling. It sells an experience you will not soon forget. And not only is it a small story in itself, you will probably be telling the story of the ad to friends.

In case you haven’t yet seen the video, I won’t give away anything except a promise if you watch the video, you will feel as it it was three minutes well spent.

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Projects need something besides a crystal ball to evaluate their work. Photo by islandguy, via Flickr Creative Commons

The question is simple: “Please tell a story about a time when a person or organization tried to help someone or change something in your community.” That question has elicited over 21,000 stories from people in Kenya and Uganda. The stories are part of the GlobalGiving Storytelling Project.

The parent organization, GlobalGiving, matches donors with causes. What sets the organization apart is its efforts to provide progress updates so those contributing dollars can see what impact the donations have had and those carrying out the projects can see if they have been effective.

The story approach allows community members to participate in evaluating projects. Using SenseMaker™ software, GlobalGiving plans to turn the qualitative data embedded in the stories into quantitative reports. Anyone who has worked with or for non-profits is aware how critical this is. In the competition for funds, qualitative data are often dubbed “feel-good” and given little or no credence. So anything that can assess qualitative evaluations in a way that gives them a more “scientific” patina will help attract new or ongoing funding. It will also help those involved to better assess their work.

The stories on the wite are an interesting mixture. One tells of a diplomatic village chief’s skill persuading a scrappy couple to reconcile. Another is the story of a young man from a poor family who became a doctor, thanks to a donor’s paying his school fees. A third tells of a group of farmers who developed a co-operative and opened a market for their produce.

Taken individually, the stories are too brief and anecdotal to provide useful feedback. Using the data GlobalGiving will obtain with the help of the software, the stories will help them to better evaluate the effectiveness of international development projects. Using what they learn, they will develop a community feedback toolkit that can be used by any organization. (Their story gathering tool is already online.)

The reality of community development is much like the sign Einstein is purported to have hung in his Princeton University office:

“Not everything that counts can be counted, and not everything that can be counted counts.”

At the same time, effective evaluation of a project’s impact is the only way to assure donors and participants their money and time have been well spent. This will be an interesting initiative to watch over the coming years.

N.B. For an excellent overview of the storytelling project, read Amplifying Local Voices.

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Lips on face stone sculpture

Lips on face stone sculpture, photo by Photos8.com


David Korten’s writings often move me. They always make me think. He is board chair of YES! Magazine, a publication that always poses solutions instead of just pointing out problems.

In the August 8, 2011, online edition, he throws out a challenge to culture workers. He calls on those in media, education, religion and the arts to use their influence to tell a new story. He writes, “For better or worse, you are engaged in crafting and propagating the cultural stories that serve either to legitimate the devastation the old economy causes or shine a light on the possibilities of the new economy.”

Whether we stand in front of an audience or work in the broad field of organizational narrative, storytellers bear a responsibility that is, at the same time, an exciting opportunity. Our stories can shore up a status quo that keeps the world teetering on the brink of global disaster. Or they can engender a sense of possibility that will lead us to something sane and life-affirming.

I’m reminded of the four levels folklorist Barre Toelken once told me characterized Navajo storytelling. That was many years ago, and my memory has likely shifted the explanations to fit my own sense of the impact of storytelling. But roughly, these are the four levels:

  • Entertainment: The first task of the storyteller is to capture the audience’s imagination.
  • Education: Once imagination is focused, learning can begin.
  • Spirituality: Here the possibility of transformation begins.
  • Witchcraft: Only a shaman can safely tell stories at this level because they unleash forces that cannot be contained in less skilled hands.

From many directions we hear stories that seem to have skipped right over the third level and are wreaking havoc on our environment, economies, and family lives. They are told by culture workers who have sold their talents for pieces of silver, skilled liars whose arguments play out in election campaigns and corporate marketing.

Korten’s charge to artists is one storytellers can answer:

“Talented artists can help us see beauty, meaning, and possibility where it may otherwise escape our attention. They can take us on an imaginary journey to a future no one has yet visited to experience possibilities we may not have imagined. Our movement needs the contribution of millions of artists devoted to liberating human consciousness.”

The YES! essay is based on the 2nd edition of David Korten’s important and encouraging book, Agenda for a New Economy: From Phantom Wealth to Real Wealth.

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childrens museum tug of war

Children's museum tug of war, Photo by Paul J. Everett, Flickr Creative Commons

 

I’ve been listening to politicians from the left and right as they tell their versions of debt in the U.S. The right insists no agreement is possible without a constitutional amendment capping debt. The left insists no agreement is possible without raising taxes on corporations and the wealthy. Each side claims the other’s story is a false interpretation of the way things really work.

I confess bias toward the left. The gap between rich and poor in the U.S. is the worst in the world, and it keeps on widening. The trickle-down story, where leaving money in the hands of corporations and the wealthiest ensures jobs for everyone else, has proven fictional but still has incredible staying power.

It’s clear the U.S. needs a new and healthier story of how government should function in a democratic society. The minimal-government right is suspicious of anything that gives power to those not in the producing sector, as if roads, hospitals, schools, libraries, and parks were not of benefit to everyone. They are suspicious of all regulations, as if industry would, on its own, stop polluting our streams, land and air and poisoning our bodies.

No side has a corner on The One True Story. Life is far too complex for that. However, it seems to me that any country in which the predominant story is focused more on accumulation of wealth than on egalitarian principles is doomed to failure.

An article published on Oakland Local last December said of the need for viable stories, “In a world so out of balance, we need landmarks and milestones to help us see the way forward. Narrative is like a series of virtual cairns that help us stay on the path.”

May the U.S. build new cairns before once again bringing the world to its financial knees.

Related reading:

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For the Inuit of Rigolet, Nunatsiavut, Labrador, ignoring global warming is not an option. As winters warm and ice melts, their traditional ways are threatened. The Inuit have become one of the canaries in the climate-change coal mine. In the memories of elders are stories of change and loss that can help the rest of the world understand how a shifting climate will affect our spiritual, emotional, mental and physical health.

So in 2009-2010 First Nations and Inuit Health Branch (Health Canada) funded “Changing Climate, Changing Health, Changing Stories”. This was a qualitative research project to examine “the impacts of climate change on physical, mental, emotional, and spiritual health and well-being” (from Ashlee Cunsolo Willox’s project Web site).

Health Canada has understood the power and importance of stories to community well-being for decades. They have been in the forefront of employing narrative evaluation and research to understand social phenomena. So it is not surprising they chose to support this digital storytelling project.

Beyond the immediate focus of looking at the impacts of a changing climate, the project has led to development of a digital storytelling center in Rigolet and the hope this remote community can become a leader in showing how community narratives can preserve the past and help create the future.

Read more:

Perhaps the saddest reflection of all is this: “The stories we tell of today will one day be the stories of the past.”

 

 

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Son House

Mississippi bluesman Son House (photo in public domain)

The image still resonates for me. Bart Becker described a young fellow leading a frail old man to center stage. He sat the old guy in a chair and took off his hat. Then he walked offstage and came back carrying an acoustic guitar.

What happened next was one of those moments when fireworks go off in our brains, when we know the world will never be the same again. Son House picked up his guitar and “transformed from a little old man who couldn’t walk 20 steps by himself into a churning bundle of raw, exciting, sensual energy”.

The 80-year-old Mississippi bluesman poured every cell of his soul into the music. Becker had played in bands from the time he was in seventh grade. He had spent every extra dime on records. Music was in his bones, but he had never sat under the spell of music so profound it was “the inarticulate speech of the heart”.

By the time Becker wrote those words he had gone on to become music critic for the Seattle Times. I read his piece in the April 1, 1987, edition. I know the date because I still have the yellowed article. The paragraph he wrote about two-thirds through the article is engraved on my heart. Whenever I taught a new group of storytellers after that, I shared it with them. And now, as I sit down every day to pour my soul onto the page, I hear the words again.

Becker wrote:

“What Son House dropped on me was that art is alive, not dead. Creativity, whether primitive or futuristic, is not schooling and technique and logic and analysis; it is intelligence; it is unselfconscious, natural, spontaneous, free expression. Art is subversive, it’s about not following rules. And greatness has nothing to do with popularity and the marketplace. In Son House’s case, he had made a few recordings some 50 years before that hardly anybody ever heard, even then. When you dare to open up and express yourself, you have already not failed. It takes guts to dig into yourself looking for real truths, and the success is in the deed itself.”

Whatever you do that reaches right down into your soul, whatever is born of that ache for expression, is the gift you bring to the world. It is the gift only you can offer.

Dig deep and fearlessly. The world needs the truths you’ll find there.

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